Night audience seated on grass in front of an open-air cinema screen in a medieval square

Current story — Festival

TARTUFF 2026A festival seen through its people, images and atmosphere

HERZ HOUSE is a home for visual stories. Five worlds we explore. Original projects we create.

Not a magazine with categories, but an independent cultural house: long conversations, photographic series and visual research with people who create, question and transform the world around them.

StoriesVisual and human stories Moving ImagesCinema, filmmakers and the moving image The ImagePhotography as a language MatterMaterial, substance, subject — something that matters PeoplePortraits and long conversations

Selected reading

Five Images. Five Worlds.

Every photograph is a world of its own. A fragment of reality, a fleeting emotion, a story unfolding beyond the edges of the frame. In the first issue of HERZ Magazine, Energy Inside, we brought together different visions, perspectives, and ways of seeing. Among them, five images invite us to pause a little longer — not because they tell us everything, but because they leave something to discover. This is not a ranking. It is a closer look at five photographs that caught our attention, each with its own atmosphere, its own language, its own world. Five images. Five worlds. And everything that lies beyond the frame.

Stories

A dark room with a red armchair beside an open window, illuminated by daylight.

Essay2026

The Room That Waits

There are rooms that seem to remember people. Not their names. Not their voices. Only the shape they left behind.

Anna ViaznikovaThe Image

Interview2026

Aira Evard — Finding Your Own Way

Photographer Aira Evard talks about discovering portrait photography, learning through workshops and experience, finding inspiration close to home, and the balance between a personal style and new challenges.

Anna ViaznikovaThe Image / People

Moving Images

Enter the world

Empty cinema auditorium lit only by the projector beam

Ninety seconds to come back.

Directors, actors, film discoveries and the rooms where films are still watched in the dark. The world HERZ HOUSE is building most deliberately.

Story2026

TARTUFF 2026: THE CITY THAT WATCHES CINEMA

Eight summer days, thousands of visits, and stories that remind us why we keep searching for one another. Tartu, August 2026. There is a particular moment when a city stops belonging only to its streets, squares, and bui

Anna Viaznikova HERZ HOUSECinema / Moving Images / People

People

Enter the world

A person is never only one thing. Everyone here belongs to several worlds at once.

Story2026

TARTUFF 2026: THE CITY THAT WATCHES CINEMA

Anna Viaznikova HERZ HOUSECinema / Moving Images / People

Interview2026

Aira Evard — Finding Your Own Way

Anna ViaznikovaThe Image / People

Selected project

All projects

Empty Estonian road through misty pine forest at dawn

Recurring visual format

HERZ Journeys

People of the arts discovering Estonia beyond their work. An original HERZ HOUSE format. A person of the arts — an actor, director, musician, photographer, artist, writer, filmmaker or designer — is invited to travel to a place in Estonia and meet it personally. The story is built from the journey, the portrait, the conversation and the place itself.